ICT Ministry, MultiChoice skill over 200 gov’t communication officers

The Ministry of ICT and National Guidance, in partnership with MultiChoice Africa Holdings, represented by MultiChoice Uganda, marked the successful completion of a comprehensive strategic communications and digital skills training programme for government communications officers with a graduation ceremony officiated by the Permanent Secretary of the Ministry of ICT and National Guidance, Dr. Aminah Zawedde at the National ICT Innovation Hub.

The week-long capacity-building initiative was held in two cohorts on 7th to 8th July and 9th to 10th July 2025, and is part of the broader Memorandum of Understanding (MOU) signed between the Ministry and MultiChoice Africa Holdings to promote digital literacy, responsible communication, and local capacity building in Uganda.

The training covered essential areas, including issues and crisis management, localization of government communications, visual media, and storytelling. Paired with real-life case studies and group exercises, the training equipped participants with the necessary tools for public communications, especially in a rapidly evolving digital media environment.

Dr. Zawedde highlighted the importance of collaboration between the private and public sectors for national growth. “Through this training, we have laid a strong foundation for enhanced citizen engagement and national development,” she said. “We are proud to be tapping into MultiChoice Uganda’s extensive expertise in broadcasting and digital content development.”

Hassan Saleh, Managing Director, MultiChoice Uganda, noted that MultiChoice believes that great storytelling is essential to progress. “We are proud to be executing activities we set out to achieve with the MoU signed with the Ministry last year,” remarked Saleh. “We are also honoured to support the Ministry in enhancing the voice of government and building a stronger connection with the public.”

Speaking on behalf of the participants, Hellen Kawesa, Assistant Director, Communications and Public Relations at Parliament of Uganda, extended her heartfelt gratitude to the Ministry and MultiChoice for the invaluable training. “We learnt the critical importance of crisis communication, localized communication, and storytelling, among others,” she said. “We recognized the potential of using our phones to take pictures that communicate well.”

While addressing the media, Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, expressed his gratitude to the Ministry for their partnership and collaboration in advancing storytelling, skills development, and strengthening national institutions through effective communications training.